The last time a company tried popularizing wearable tech embedded in glasses, most notably with Google Glass, the public mostly rejected the idea as equal parts creepy and silly.
Now a new project looks to take another whack at the tech space with a pair of glasses that double as a fitness tracker.
VSP Global is teaming up with the University of Southern California (USC) Center for Body Computing to work on presenting the glasses, called Level, as a option for those who've embraced devices like the FitBit and Apple Watch.
This isn't the first time VSP has tried its hand at entering the tech sector. The company previously worked with Google to offer subsidized frames with prescription lenses for Google Glass. Read more...More about Fashion, Google Glass, Glasses, Wearable Tech, and Wearables